ASC Presents “Beauty Fest 2019”

Stay Tuned for Updates!

Beauty Fest 2019 Education/Class List

Discovering Formaldehyde-FREE options for smoothing

Educators: Rodrigo Silva & Maria Hernandez

9am to 10am

1 hour class

  • A quick and easy formaldehyde-free spray on application
  • Reduce frizz and curl by up to 50%
  • Smooth, shiny hair lasting up to 6 weeks 

Do you believe In Miracles?

Educators: Rodrigo Silva & Maria Hernandez

10:45am to 12pm

1 hour class

  • How to completely transform damaged hair in as little as 15 minutes with Bamboo Miracle Professional and Home Care treatments
  • How and when to use a “plex” and on which clients
  • Generating new retail revenue with “plex” treatments for home use

Mastering Keratin Smoothing Treatments”

Educators: Rodrigo Silva & Maria Hernandez

1pm to 2:30pm

1 ½ hour class

  • How to choose the right treatment for the right result
  • Minimizing fumes for Client and Stylist safety
  • Pair treatments with other services for increased revenue per client
  • Expert instruction on proper application, blow-out and ironing

 Keeping your client’s colors VIBRANT!

Educators: Rodrigo Silva & Maria Hernandez

3pm to 4pm

1 hour class

  • Learn how to lock in color including every day color, fashion colors, pastels or vivids that normally fade quickly!
  • Breaking the norms: a quick and easy add-on service that appeals to your female AND male clientele

* Rodrigo Silva – was born into the beauty industry in Rio de Janeiro, Brazil. He started his stylist career at the early age of 17, and his inspiration is “being able to transform a women’s appearance in minutes with his hands”.

* Maria Hernandez – Has been in the Beauty industry for over 20 years. Her experience and passion for style has made her in to a sought-after stylist and educator.

Freehand Craftmanship

Educators: TBD

9:15am to 10:15am

1 hour class

A demonstration of Balayage technique with top tips for best results

Elgon Green – Up Close

Educators: TBD

10:45am to 11:45am

1 hour class

Understand the challenges we face with our planet and how Elgon is Fighting back with a true benchmark of science and nature. See the high performance of the line with amazing grey coverage.

10 Minutes you say?

Educators: TBD

12pm to 12:30pm

½  hour class

What do we do when we are short on time in the salon? Welcome to 10 Minute color. Session will include a demonstration of our 10 Minute Color Line.

Style Guru

Educators: TBD

12:45pm to 1:45pm

1 hour class

Models will be styled from the morning session with an insight to our top tips for styling with AFFIXX.

We are Elgon

Educators: TBD

3:15 to 3:45pm

½ hour class

Join us for a presentation in the world of Elgon and our 49 years of heritage from the humble beginnings in Milano

Elgon Elegance Collection – Monochromatic

Educators: TBD

4pm to 5pm

1 hour class

Get a full insight into the creative process behind our annual collection and preview our trends for 2019

Elgon 101

Educators: TBD

5:15pm to 6pm

45 minute class

Join us for a presentation in to the world of Elgon Selection and how we can support growth through a portfolio of products for the modern salon.

Beauty for the Decades 1

Educators: Monica Gabriela Avila & Nancy Opdahl

9:30am to 12:30pm

3 hour class

Beauty for the Decades 2

Educators: Monica Gabriela Avila & Nancy Opdahl

1:30pm to 4:30pm

3 hour class

Gorgeous Reds and Bombshell Blondes from Affinage, fashioned into practical yet stunning up do’s & styles with inspiration from past decades.

  • Rockabilly Style Up-Do

All of this and more, will make you feel like you have journeyed to past times. 

See and experience live model demonstrations that will help you gain the skills and confidence to replicate behind your own chair. 

* Monica Gabriela Avila – A hairdresser since 2008 and salon owner since 2016, she has found a new passion educating others as a bilingual member of the Affinage America Elite Team.

* Nancy Opdahl – began her hairstylist career working at salons in the Los Angeles area.  She mastered hair cutting as her main focus but desired to enhance her possibilities as a stylist by becoming a creative colorist. 

Barbering 101

Confidence with clippers

Educators: Vinny Morey

10:30am to 11:30am

1 hour class

This class is recommended for any level of barber to gain knowledge of best practices  in fading, tapering, blending, and clipper over comb, to create clean edges and outlines.

Barbering 201

Master barbering

Educators: Vinny Morey

1:30pm to 2:30pm

1 hour class

This class is recommended for more advanced barbers who already know the basics and are looking to expand their skills in fading, blending, trimmer flick fading, and razor techniques.

*Vinny Morey is a classically trained hairdresser from the Vidal Sassoon academy. Vinnie has owned The Proper Barber shop for the last 10 years gaining national and international accolades including Travel and Leisure Magazines number 1 ranked barber shop in the country for 3 years running. Education has always been such a huge part of Vinnie’s career and that has led him to be the Creative Director for the Unite hair care brand for 3 years and now has led him to the Babyliss Barberology team where he hopes to inspire and motivate while learning and creating with such incredible artists.